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Ahead of one of the most exciting events in sport, adidas today released its newest commercial with partner Hailey Van Lith, amplifying the brand’s recent campaign around helping elite and grassroots athletes disarm pressure and return to the love and joy of sport.
“As athletes navigate high-stake sport moments throughout their careers, it can be difficult to cope with the weight of expectations. Our focus is helping these athletes re-capture the joy they have playing sports,” said adidas Senior Vice President of Brand Marketing Chris Murphy. “In partnership with Hailey Van Lith, we’re inspiring the next generation of athletes, and helping them get back to why they started playing sports in the first place – to have fun.”
adidas officially unveiled this ambition last month uniting a wide range of sporting icons including eight-time WNBA All-Star Nneka Ogwumike to demonstrate how the world’s best athletes manage pressure and inspire everyday athletes to do the same with the joyous rally cry - ‘You Got This’. As this year’s tournament, adidas is working with brand partner Hailey Van Lith to remind elite and everyday athletes to embrace the nature of sport as a game and play free. The commercial will air during both the Men’s and Women’s tournament across broadcast networks and social channels.
“Throughout my journey with the sport, I never shied away from a challenge and that’s made me the competitor I am today,” said star guard and adidas partner Hailey Van Lith. “Putting yourself in situations where you’re tested and proving that you can overcome internal or external pressure gives you confidence to play freely and lean into those competitive moments, like championship tournaments, with eagerness rather than fear. It's critical to remind yourself that you’ve navigated pressure before and just focus on being the player and teammate you know you can be.”