First drop of adidas Originals by Craig Green to launch globally on January 31
- The collection launches with two new silhouettes: CG Kontuur I and CG Kontuur II
- The beginning of a collaborative project centred on experimentation in design
Herzogenaurach, January 24th, 2020: adidas Originals and Craig Green are proud to announce that the first ever drop from their collaborative project will launch globally on January 31. The sneakers were first debuted at Green’s spring/summer 2020 show during London Fashion Week Men’s in June 2019, capturing the design ingenuity and freedom to experiment that’s at the heart of both adidas Originals and Craig Green.
“There’s so much you can do with sneakers that you can’t do with clothing. It’s exciting to think of all we can create in this collaborative project with adidas Originals,” says Craig Green.
The first drop of adidas Originals by Craig Green focuses on two new styles: CG Kontuur I and CG Kontuur II. Each radically remakes two classic adidas silhouettes: the Kamada and Ozweego. One of Green’s key concepts was to replicate the sole in the upper of the sneakers, like the perforated front of the CG Kontuur I, as if punctured by its Kamada sole, or the deep-quilted stitch lines echoing the Ozweego sole of the CG Kontuur II.