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Edited Today we are revealing a collection of elite rugby jerseys to be worn in competition by the Blues, Chiefs, Crusaders, Highlanders and Hurricanes this season. Bringing together some of the best in our sustainability and performance technologies, the alternate shirts are made with PRIMEBLUE, and take their individual design inspirations from the natural world that surrounds each of the five professional clubs taking part in the Sky Super Rugby Aotearoa and Sky Super Rugby Trans-Tasman competitions.
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United for one cause, each jersey in the collection has been designed with an eye on our ambition to end plastic waste. All of the teams will wear kits created with adidas PRIMEBLUE – a high-performance recycled material made in part with Parley Ocean Plastic; upcycled plastic waste intercepted on shorelines and coastal communities around the world to prevent it from polluting the oceans. This is part of our commitment to continue to innovate in the area of sustainability, and the journey to reaching more than 50% total volume of recycled polyester at the end of 2020 and to use only recycled polyester in all products across the business by 2024.
Looking to the rohe o te Kapa Orangi - the region surrounding the club - the Blues will take to the pitch in a kit inspired by Tamaki Makaraurau (Auckland). With a unique wavy design featuring hard lines juxtaposed against a fluid look, the jersey draws inspiration from the reflection of the Harbour Bridge on the waters of the Waitematā which runs below it. This is further brought to life with bright blue accents on the sleeves, the main body graphic and shorts popping against an all-over white base.